What makes a successful sales engagement? How do you differentiate yourself and your products from the competition? How do you reach that executive or owner who's been refusing to meet with you? How do you develop an account so they call you FIRST when they have a need? It's all about Speaking the Language of the Customer!

This engaging, interactive session will help you identify what's most important to your customer and how you can position yourself and your company as a trusted business advisor. Learn strategies for uncovering the REAL reasons customers buy and how you can focus on them. Learn how to present to an executive so they will listen to you and your message. Come and learn to speak THEIR language!